Frequently Asked Questions

How Do I Schedule an Audit or Training?

Click on the “Add to Cart” or “Let’s Talk” button.  If you don’t see that button, find the detail page for the service you want.  Or you can call 212-543-3200.

How Much Do Your Services Cost?

Services Pricing
Ice Breakers $800 (one, semi-customized) – $3,000 (one, bespoke)
Website Audit $2,000 (homepage), $3,500 (multipage site), $5,000 (complex site)
Space Audit $2,000 (up to 15,000 square feet), $4,000 (multi-story),
Brand Audit $1,500 (start-up), $2,500 (small business), custom quotes for larger brands **
Proposal Evaluation  depends on size of bid and services required
Training Workshops $6,000 – $10,000 per day, depending on customization. 25% discount for nonprofits

* Brand Positioning cost for large brands includes 1-day onsite after initial consultation

** Brand Audit costs assume that brands can provide data including sales, reviews, etc.  For larger brands cost assumes availability of segmentation and/or attitude and usage studies as well as other market research data.

n.b.  These prices do not include any travel costs

Why Should I Trust Your Opinion?

  1. We are recognized brand experts.  We are widely quoted and cited on branding issues.
  2. We don’t do creative work or longterm brand consulting.  We want to help you spend smarter, not sell you more stuff.
  3. You invest just a fraction of the cost of a brand identity or brand strategy package with us.  Think of us as an expert second opinion.

How Quickly Can You Diagnose My Brand?

Very quickly.  Particularly if you understand your consumers, competitors and business environment.  We approach your brand without prejudice or preconception and we’re willing to give you hard news if that’s what we see.  For most audit and positioning services we can complete your work in a matter of days or weeks.

What’s An Ice Breaker?

It’s a game used to ‘break the ice’ at a conference or meeting.  It helps set the tone for the meeting.  It’s fun and engaging but also connected to the purpose of your meeting.

What are the practical benefits of brand positioning?

Brand positioning tells you what you have to be the expert in and who you serve.  This will help you decide which new products or services to offer and which to avoid.  Which clients to seek out and which to avoid.  It is the foundation on which your entire brand entity rests and should be completed before you pay for a costly brand identity package from a creative agency.

What are some concrete benefits of a brand audit?

We can tell you if your products and/or services fit your brand.  We’ll help you spot competitive threats you may not have considered as well as market opportunities.  We’ll alert you to signs that your consumers are not signing on to your brand message.  These are just a few benefits.