ThirdWay does brand interventions. We help you change the trajectory of your brand by diagnosing it with audits, training your team and evaluating bids for creative or consulting projects.
We aren’t a traditional consulting firm. We won’t start an engagement with you that will last a year or longer and cost a million dollars or more. Instead, we give you access to highly experienced, recognized brand marketing experts who can quickly get to the heart of your brand needs.
ThirdWay Branding experts come from the consumer packaged goods industry, and have worked on global brands at Coca-Cola, Johnson & Johnson, Kraft and Citigroup among other leading companies. Each of our experts has an MBA or other advanced degree and more than two decades of experience in branding.
Our trainers not only know branding “by the book” as an academic or consultant might, they know it from the inside and can share their hard-won secrets. Our company is lead by a renowned marketing expert who has published extensively on brand marketing and has been quoted on brands in the largest publications in the world.
Why Spend Money Before a Major Branding Initiative?
Before you spend six-to-seven figures introducing a new product, rebranding your company or building a new enterprise, start smart. We will evaluate your brand, help you choose the best agency or consultant and train your team. ThirdWay will ensure that you make the most of your big investments.