Skill Building
Train your team to be skilled brand-builders
What We Do
ThirdWay Gets To The Heart Of Your Brand
We evaluate your brand and train your organization
ThirdWay helps you spend smarter
Building Your Brand With …
Our Services
Evaluations
- Brand Audit – Get a reality check before you expand your brand or launch line extensions.
- Space Audit – Does your space engage visitors? We’ll show you how to improve it.
- Bid Evaluations – If you are not a branding expert but trying to evaluate creative agencies, we can help.
“ThirdWay brought us real marketers who think like we do. They helped us to focus on changes in the online environment to better anticipate trends. We left with fantastic ideas.”
“A fast-paced, exciting day! It gave our diverse group great ideas and the motivation to execute them.”
“David and his team came to my command at NAVAIR and introduced Branding to my leadership team. His ability to tailor his training to individual (team) needs made for a very successful training evolution. I highly recommend ThirdWay Brand Trainers …”
“According to enthusiastic immediate feedback from the delegates, this event was one of the crown jewels of the entire program. In many ways it was a breathtaking eye-opener for most participants”
“ThirdWay has been excellent at helping marketers from Sheraton, Westin, W and Bliss learn and grow in their careers.”
“I can’t think of a better way to energize your staff! It will change the way library users engage with their libraries!”
ThirdWay Brand Trainers in the Media
our experts quoted…
“I loved them and thought they were hilarious, and it’s really nice to see everyday men in this kind of spot,” Mr. Vinjamuri said, adding that, unlike some over-the-top advertising to men, there was a strategic underpinning to the humor.
The company’s success at selling cars after this crisis ends “depends on whether this is attributed to the old GM or the new GM” says David Vinjamuri, author of “Accidental Branding”.
“If you’re doing these events to introduce something new and cool, can you have enough security, can you manage it in such a way that you create desirability which is what any brand wants without making it dangerous?” said Vinjamuri.
“Chipotle’s marketing strategy makes sense because the ecosystem of advertising has fundamentally changed,” says brand consultant David Vinjamuri. “Chipotle is relying on social messengers to connect the message to the brand.”
David Vinjamuri
David Vinjamuri is a nationally-recognized branding expert and keynote speaker...
Thom Kennon
Thom Kennon has 30 years of brand building experience. Thom has founded...
Dawn Leijon
Dawn Leijon has over 20 years of marketing and strategy experience...
Paul Koulogeorge
Paul Koulogeorge has two decades of marketing experience and is currently...
Tim Dosé
I believe a great product or service starts with deeply understanding...
ThirdWay on Brands
Every year, thousands of new business are started by people with no knowledge of modern marketing at all – and some of them survive and thrive. Accidental Branding tells the story of seven “accidental” brands and how their founders beat bigger competitors by breaking the standard rules of marketing.
“The central idea of this book is nothing short of brilliant. Not that you can start a business like Burt’s Bees in your basement, but that even experts can learn from the accidental marketers. Great stuff.” – Seth Godin