ThirdWay Brand Trainers

Brand Audit

Brand Audit

Get a reality check before you expand your brand or launch line extensions.

Let us rapidly and inexpensively evaluate how your brand competes.  Whether you’re a start-up, small business, nonprofit or multi-million dollar brand, we can give you an expert and impartial opinion on how you’re doing.

When Should I Audit My Brand?

GROWTH

If you’re looking to hire or expand, we will tell you if your brand is ready

INVESTMENT

If you are seeking funding, we can provide an impartial analysis of your brand strength that may be persuasive to investors

THREATS

If you’re worried about your brand, we can identify red flags and competitive threats

What You Get

Brand Scorecard

We will examine and score your:

  1. Brand Positioning
  2. Unique Selling Proposition
  3. Customer/consumer loyalty
  4. Competitive position
  5. Coherence of brand creative
  6. Product/service offerings fit to brand
Brand Strengths

We will identify brand strengths and areas we think you can develop.

Brand Weaknesses

We will identify any red flags and weaknesses we see in the brand. We let you know which issues are most urgent to address.

Opportunities

If we think you’re missing a market, a consumer or an obvious product or service, we’ll let you know.

Threats

We’ll tell you any things you should closely monitor in your external environment, like technologic shifts or competitive entries.

How Does it Work?

  • Give Us Your Data

    We will need concise summaries of:

    1. Your founding story
    2. Your brand positioning
    3. Your brand bible/brand guide if you have one
    4. Your products/services
    5. Who you sell to (segments)
    6. Your sales (and share data if available) over time
    7. Your market research
    8. New products you are introducing/considering

    In addition, let us know if there’s a particular reason you are seeking the audit (e.g. An upcoming investment round, a planned line extension, a new competitor that worries you)

  • Initial Consultation

    We will review your data and ask questions to understand it better

  • Written Report

    We will produce our Brand Audit including your Brand Scorecard.  This is a written report that you can use with investors, consultants and creative agencies.

  • Final Consultation

    When you’ve had a chance to review our report, we’ll follow up to answer any questions.

Spend Smarter

Brands spend millions on agencies and consultants to retool or grow without first asking the question: How Am I Doing Today?

A brand audit will give you a baseline to guide others to help you grow.  Our business is not to get you to spend more on agencies, but to help you spend smarter.

Testimonials

“ThirdWay assessed our brand and quickly helped us understand we were attacking the wrong market segment with our chocolate brand.   Since repositioning, unit sales are up over 80% and dollar sales are up over 40%.  We’re now ready to scale.”

Tim McCollumPresident – Madécasse LLC

Packages

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