THIRDWAY© Brand Trainers

All of our trainers have a decade or more of experience and have experience with top organizations and schools. A few selected bios:

David Vinjamuri President
David Vinjamuri is founder and President of ThirdWay Brand Trainers, a leading brand marketing training company and Adjunct Instructor of Marketing at New York University. David has over 18 years of marketing and management experience. He started his marketing career at Johnson & Johnson and later worked for Coca-Cola and DoubleClick. David is a graduate of Swarthmore College and the Fletcher School of Law & Diplomacy. David writes and speaks frequently on marketing. He is editor for the ThirdWay Advertising Blog; an AdAge Power 150 blog and reviews advertising for BrandWeek magazine. He has been the featured guest lecturer on the Queen Mary 2 and quoted in major periodicals including BusinessWeek and Investor’s Business Daily. Publishers Weekly calls David’s book: Accidental Branding: How Ordinary People Build Extraordinary Brands, “compelling” with “a lively flavor that goes down better than any list of dry strategies.”

Eva Lind-Mallo Senior Brand Trainer
Eva spent more than a decade working for multinationals L’Oreal, Wella and CIGNA HealthCare before leaving corporate life to help launch the family business (Gold Medal-winning Mallo Wine from the Alsace region in France) in the US . As a brand manager for Wella, Eva regained market share leadership for the company in Brazil. Joining L’Oreal in New York, Eva launched Redken 5th Avenue NYC in Latin America and the Caribbean. She was responsible for leading Latin American marketing efforts including: training, promotion, launch, pricing, imagery, P&L, PR, personnel, legal and forecasting. She also led the global rollout of Matrix, after its acquisition by L’Oreal from Bristol Meyers Squibb.

Eva graduated magna cum laude from Purdue and earned an International MBA from the University of South Carolina’s Moore School of Business as a fellowship recipient. She has also studied abroad at the Universidad de Madrid and the Universidade de São Paulo and is fluent in French, Spanish and Portuguese.

Paul Koulogeorge Senior Brand Trainer
Paul has fifteen years of experience in marketing and has worked for Kraft Foods, Coca-Cola and May Department Stores. Paul is the Vice-President of Marketing at EB Games, the world’s largest specialty retailer of video games with over $2 Billion in sales and over 2,000 stores in 9 countries. Paul has been with EB Games since July of 2003. Paul was Director of Marketing for the North Group at Coca-Cola USA, where he was responsible for regional marketing for an 18 state geography composing 1/3 of the US population. At Kraft, Paul worked on the brands teams for Kraft Barbecue Sauce, Bull’s-Eye Barbecue Sauce and the Grocery Division New Products team. Paul has an MBA from the Kellogg School of Management at Northwestern University and a BA from Washington University in St. Louis.

Serge Loncar Senior Brand Trainer
Serge has over fifteen years of international and US brand management, business and product development experience, and has worked for Johnson & Johnson, PepsiCo, Gillette and Bertelsmann. Serge is currently President of Songbird US, the manufacturer and marketer of the first over-the-counter disposable hearing aid. Serge also founded TeslaLab, an incubator company for technology start-ups in South Eastern Europe. Serge holds an MBA from NYU Stern Business School.

Melinda Lorenz Senior Brand Trainer
Melinda is Associate Professor of Global Marketing at the Fashion Institute of Technology, a State University of New York. Melinda has more than a decade of experience developing multinational brands for Fortune 500 companies including L’Oreal, Gillette and Foote, Cone & Belding. At L’Oreal, she was Director of Marketing for International Development and was responsible for the international brand development of Maybelline, the #1 mass cosmetics brand in the US. She earned an MBA from Thunderbird, the Garvin Graduate School of International Management in Arizona, and a BA in Advertising and Latin American Studies from Southern Methodist University.