$29 Online Registration

$40 Cash At The Door

Please join ThirdWay as Digitas VP Greg Verdino provides a guided tour of Second Life, the online universe that features marketers like Starwood Hotels, IBM, American Apparel, Reuters and General Motors. See what you can and cannot do on Second Life and how the Second Life Universe really works.

Warning: Some adult content is unavoidable on Second Life so beware if you are easily offended.

Sponsored in part by

Equal parts marketer and futurist, Greg Verdino is a recognized expert on marketing innovation, emerging media and Web 2.0. He works as Vice President/Director of Emerging Channels at Digitas. His unique, sometimes controversial, perspectives on media and marketing -- presented daily at Greg Verdino’s Marketing Blog (http://gregverdino.typepad.com) -- have attracted the attention of the social media elite and mainstream press alike, making him a rising star of the business blogosphere.

In his strategic role at Digitas, Greg Verdino leverages over 16 years of experience in online media, advertising and technology to provide the agency and its clients with thought leadership on engaging consumers and creating brand experiences through emerging platforms such as digital video, mobile, social media, gaming and the metaverse.

Prior to joining Digitas, Greg served as SVP/Sales & Marketing for ROO, a leading Internet TV service, where he oversaw strategic alliances, business development, advertising sales and marketing strategy. Greg has worked in emerging media and new technologies since 1998 when, as Vice President/General Manager of Arbitron NewMedia, he produced a number of groundbreaking studies in consumer online media usage behavior and the impacts of convergence on traditional media channels. Greg has also held strategic marketing and sales positions at Akamai Technologies, Loudeye and Globix Corporation. He began his career as an advertising executive at Wunderman, Blau Marketing Technologies, Saatchi & Saatchi and Geer DuBois Advertising.

In addition to blogging, Greg writes for MediaPost’s OMMA magazine and MarketingProfs.com. He has been profiled in and quoted by a wide variety of business and news media including Advertising Age, Adweek, Business Week, Forbes, New York Times and the Wall Street Journal. Greg is also an active speaker whose recent appearances include Digital Hollywood Media Summit, IAB Leadership Forum: Broadband & Beyond, OMMA Hollywood and Virtual Worlds 2007, as well as many others.