Please join ThirdWay as we welcome Rohit Bhargava, author of "Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back”

In this interactive session, you will learn:

- Why do brands need to have a personality?
- The one piece of advice from social media types that marketers should ignore
- The formula for success that brands with personality inherently understand
- How to get past the barriers from others in your organization to using personality?
- The inside story of writing the book and marketing it

Praise for "Personality Not Included"

“Wow. I devoured Personality Not Included, frequently shouting ‘yes!’ as I followed Rohit’s spot-on analysis of a fundamental truth: Being faceless doesn’t work anymore. Personality in both people and companies is what customers get passionate about and drives seemingly unlimited success. This is one of those rare books to purchase by the case so you can give copies to employees and investors. But make sure to keep a few for yourself to read and re-read so you don’t miss a thing. Bravo!”
- David Meerman Scott, bestselling author of The New Rules of Marketing and PR

“Personality Not Included breaks down the old barriers between marketing, advertising, and PR and shows people how to nail the single objective of it all: creating powerful conversations with your customers and getting them to choose you over the rest.”
– Timothy Ferriss, Top Blogger and #1 New York Times bestselling author of The 4-Hour Workweek

ABOUT THE SPEAKER
Rohit Bhargava