 
Brandjam:
Humanizing
Brands Through Emotional Design
Marc
Gobé's latest book examines the lasting
connections of global
brands that connect through emotional values.
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Accidental Branding:
How Ordinary People Build Extraordinary Brands
“I’ve
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favorite business book for 2008!"
Diane K. Danielson
TopShelf Reading Picks,
Entrepreneur.com
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